How Many Pages Should My Website Have?

Web Page DesignOne of the first questions I get from new web design clients is “How many pages should my website have?” Many want as few as possible to keep the cost down, but when they consider their competitors’ sites, the thought process changes a bit. It is no longer about getting as little as possible, but rather having a competitive (at least comparable) website design.

Count Their Web Pages

While I don’t promote having 12 pages simply because a competitor has 12 pages, it is important to make note of what is happening online in your industry. Do most HVAC contractors have 5 to 8 pages? Do very few caterers have more than 4 pages? Knowing pertinent statistics can help you figure out what your target audience is accustomed to seeing when they land on a web site in your field. If most florist web sites have over 8 pages, then sliding by with only 2 pages may not produce a return on investment for a startup florist trying to start out small and cheap.

Only 17%

According to a Verisign report released in March of this year, 88% of all .com and .net domain names resolve to a web site. This means that 88 times out of 100, if you navigate to a particular .com or .net domain that is registered, you will find a web site there. Of the total .com and .net web sites on the internet, a marginal 17% have only 1 page.

What Should Be On My Web Pages?

After figuring out how many pages the competition has, one needs to consider the content on those pages. Is it helpful information that should be standard on all websites of this kind, or is it company-specific information? Is the information current and beneficial to your target audience? A web page dedicated entirely to 2009 tax incentives for home owners is not useful information in April 2012.

At Least 3

Most companies can easily benefit from a website with 3 or more pages. You won’t look as small and cheap as a company with only a 1-page site. You know enough about your industry and your company to populate 1 to 2 pages with your own unique content. And if you need a little help on populating the 3rd page, just make it a contact page. A dedicated page for contact information, maps, directions, business hours, etc. is a very useful page in any industry … especially helpful on a mobile web site. Furthermore, having a built-in contact form on your web site is much more desirable to consumers than them having to login to their own e-mail account to ask you a quick question.

There is no set required number of web pages in any industry. Just be careful how you use the pages that you decide to put on your web site.

Topic: How Many Pages Should My Website Have?

qwebdesigns posted at 2012-4-8 Category: Web Site Design